12/14/2022 0 Comments Goodway group jobs![]() Develop and maintain the ideal customer profile for franchise and multi-location businesses including pain points, industry trends, and best practice.Experience with B2B lead generation and familiarity with account based marketing foundations is highly recommended to be successful in this role. In this role, you will become an account-based marketing expert and lead new demand generating initiatives that can scale across the entire customer journey. The Marketing Manager will be responsible for maintaining high performance in all campaigns, optimizing and executing adjustments based on data and performance, as well as maintaining budgets and reporting for your campaigns and their outcomes. You will have the support of the entire marketing team (marketing automations manager, social media and content managers, designers, ABM and events managers) as well as your key stakeholders in other teams to help you find the voice of the customer and execute high performing campaigns. You will be on the ground developing new marketing campaigns to drive high engagement from target accounts in the automotive, fitness, and QSR verticals using tactics like content marketing, email marketing, paid advertising, event marketing, direct mail, sales enablement, and more. Being successful in this fully-remote position means you will prioritize collaboration and communication with stakeholders and team members in order to meet your goals. As a collaborative marketing manager, you will work closely with the marketing, sales, and customer experience team to build better customer-centric marketing campaigns and assets to drive growth. Innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards.Īs a Marketing Manager for Goodway Group's franchise & multi-location industries, you will be responsible for strategizing and executing agile marketing tactics to acquire and retain clients within these unique industries. ![]()
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